2021 Ram 1500 TRX Unveils the Know & Go Mobile App


The Know & Go app offers augmented reality to overlay instructions and explanations on certain features, notifications of undiscovered features, overviews on functionalities, how-to videos, and bookmarked feature-specific owner’s manual pages. For the augmented reality portion, the app uses your phone’s camera to overlay a description of whatever the lens is pointed at on the TRX.

As the winner of FCA’s Pitch Night program in June, where the company solicits new ideas from its employees, the Know & Go app went from concept to market-ready in less than three months. More than 500 ideas were submitted for Pitch Night, which were reduced to 50 through employee online voting and then further reduced to 14 by leadership. The finalists received further coaching before presenting their ideas to a panel of FCA big wigs. The Know & Go app won because of its originality, feasibility, viability, and desirability. We’re looking forward to giving it a go in the future.



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