Lincoln ends production of the 2020 Continental

Lincoln has ended production of the 10th (and, presumably, final) generation of the Continental, according to a recent report. Built in Flat Rock, Mich., the flagship model was the last sedan in the company’s range.

We can’t say the guillotine dropped without warning; the writing has been on the wall for months. Introduced in 2016 for the 2017 model year, the Continental found about 12,000 buyers in America during its first full calendar year on the market, but sales quickly dropped. 8,758 units were sold in 2018, followed by 6,586 in 2019. 3,872 examples found a home through September 2020, and Ford Authority learned production ended on October 30.

It’s a shame, because the Continental stood proud as Lincoln’s best effort in the luxury sedan segment in decades. It was built on a Ford platform, but it didn’t exude an overpowering whiff of Blue Ovalness. Upmarket variants benefited from 30-way adjustable front seats, all-wheel drive and a 3.0-liter V6 twin-turbocharged to 400 horsepower and 400 pound-feet of torque. Lincoln even built a handful of Coach Door Edition models with a longer wheelbase and suicide rear doors reminiscent of the fourth-generation Continental released for 1961. These were stunningly expensive at $115,470 plus destination, yet they were all spoken for in record time.

Lincoln hasn’t announced plans to replace the Continental; the odds of seeing an 11th-generation model in the near future are extremely low. Nothing suggests another flagship sedan is in the works, either. Like its parent company, the brand is pivoting away from sedans and towards crossovers and SUVs, which sell in far greater numbers and tend to be more profitable. Sending the Continental to the pantheon of automotive history leaves the Navigator as the Lincoln brand’s sole flagship, though an electric model might slot above it in the 2020s.

America’s take on the luxury sedan isn’t dead, however. Arch rival Cadillac recently replaced the ATS and the CTS with a pair of sedans named CT4 and CT5, respectively. Both will spawn high-performance variants in 2021.

Related Video:

Source link




‘We could have another 10% fall, easily,’ El-Erian says post sell-off

Wall Street could be headed for correction territory if there is a shift in investor attitude, Allianz's chief economist Mohamed El-Erian said after the biggest...

2021 Honda Accord Hybrid First Drive | Still at the mountaintop

We won’t bury the lede. The 2021 Honda Accord is still a stupendous sedan and arguably the best in its segment. The car...

UK PM Boris Johnson insists Covid has not robbed him of his mojo

British Prime Minister Boris Johnson returns to Downing Street.Leon Neal | Getty Images News | Getty ImagesLONDON — British Prime Minister Boris Johnson...

A $1.9 trillion stimulus package just passed. How to use the aid money

KamiPhotos | iStock | Getty ImagesMany people's budgets look a lot different during Covid.Unemployment benefits and direct payments have replaced paychecks in the...

Apple, Facebook, Microsoft battle to replace smartphone with AR

Tim Cook (left) and Steve Jobs in 2010.Kimberly White | Getty ImagesIn 2007, Apple unveiled the iPhone.Apple didn't invent the smartphone — companies...