For all the wonders of Big Tech it’s remarkable how much a non-factor they’ve been to this virus. The app is a good piece of technology but adoption is shitty. Apple has some of the best marketing minds on Earth working for it. Why isn’t it designing an ad campaign in the jurisdictions the apps being used to make it popular?
We’ve given big tech a lot, and to their credit they’ve delivered this app. But with how much we’ve turned a blind eye to some of their business practices that trend towards monopoly they should be taking a more active role in ending this.