NBCUniversal Peacock has 15 million subs, Comcast CEO Roberts says

Signage for the NBCUniversal Inc. Peacock streaming service is displayed on a laptop computer in an arranged photograph taken in the Brooklyn Borough of New York, U.S., on Friday, April 17, 2020.

Bloomberg | Bloomberg | Getty Images

NBCUniversal’s streaming service Peacock has 15 million sign-ups, a 50% increase in six weeks, Comcast CEO Brian Roberts said Tuesday at the Goldman Sachs Communacopia Conference 

Peacock is Comcast’s plan to monetize broadband-only subscribers through video. Peacock Premium costs $4.99 for non-Comcast and Cox subscribers and $9.99 per month without ads. It has hundreds of movies and TV shows, including past episodes of NBC staples such as “Saturday Night Live” and “30 Rock.” Former NBCUniversal Chairman Steve Burke said last year he expects Peacock can make about $5 per month for every free Peacock subscriber in advertising revenue.

Streaming services have gained popularity during pandemic quarantines as most external entertainment options have shut down. Comcast reported it had 10 million sign-ups on July 30, just a few weeks after launching nationally and about three months after debuting for some Comcast and Cox customers.

Peacock has both a free service, supported by advertising, and a paid version, which includes more content. Comcast Xfinity customers and some Cox cable customers get free access to Peacock Premium as part of their cable TV or broadband subscriptions. The 15 million signups account for any customer that has signed up for the service — free or paid. Roberts didn’t disclose how many signups were free vs. paid subscribers.

NBCUniversal has a goal of reaching 30 million to 35 million active Peacock accounts by 2024, the company said earlier this year. 

Roberts also said during the Communacopia Conference that Comcast is indifferent to whether a customer wants to pay for cable TV or just broadband Internet with a Comcast Flex streaming box. Video margins have dwindled in recent years as cable packages have swelled in price while consumers have rejected the inflated cost of the bundle.

Disclosure: Comcast’s NBCUniversal is the parent company of CNBC.

Subscribe to CNBC Pro to hear Reed Hastings explain Netflix’s culture and strategy: 


WATCH: Companies that could benefit from a stock split

Source link




Nikola Chairman Trevor Milton resigns in wake of fraud accusations

FRANKFURT, Germany — Shares in electric and hydrogen-powered truck startup Nikola plunged on Monday after the company's founder resigned amid allegations of fraud...

IEA cuts 2020 demand outlook amid rising coronavirus cases

Oil field workers with Wisco work on a pump jack in North Dakota, the United States, on November 6, 2013.Ken Cedeno | Corbis...

Lincoln Sync 3 Infotainment Review | Video, photos, impressions

Many of the newer Lincoln products might be vastly different in design and experience than their Ford counterparts, but infotainment software is still...

Tesla stock gets a shock from Battery Day

Tesla faced a stock market reality check on Wednesday after a much hyped "Battery Day" event which Wall Street analysts judged chiefly for...

Google cloud to power state-of-art SoFi stadium

SoFi Stadium in Inglewood, Calif.Source: SoFi StadiumGoogle on Friday announced it has a multi-year deal to provide its cloud services to SoFi Stadium...