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On Sunday evening, Tesla CEO Elon Musk sent an e-mail to all employees at the electric vehicle maker saying the company would have to “rally hard” to hit “record deliveries” for the quarter.
Musk, and sometimes other Tesla execs, typically send “everybody” e-mails in the final week of the quarter, many of which leak to the press. Doing this helps encourage employees, internally, and manage investor expectations externally, as Tesla approaches its deadline for vehicle production and deliveries. Like other auto makers, Tesla reports these numbers on a quarterly basis ahead of earnings.
Electrek previously reported on the email.
Tesla delivered 112,000 vehicles in the fourth quarter of 2019, its best on record, and 88,400 in the first quarter of 2020. In the second quarter of 2020, Tesla said it delivered 90,650 vehicles, which beat analysts’ expectations given the Covid-19 pandemic’s effect on production and demand.
Earlier this year, the company offered guidance that it would deliver 500,000 electric vehicles in 2020, and it has not changed that number. However, in its filings, Tesla has revised its tone, and stopped saying it would “comfortably exceed” 500,000 deliveries in 2020.
Tesla will hold its annual shareholder meeting and a “battery day” presentation on Tuesday, where it is expected to reveal new details about its battery and manufacturing technology.
Bank of America research analyst John Murphy who raised his price target for shares of Tesla to $550 earlier this month, wrote in a note ahead of the shareholder meeting:
“Overall, we expect news flow with the event will be positive, but given there is so much hype behind the company, it is unlikely to drive a material move in the stock in either direction, in our view.”
Tesla shares are down slightly in afternoon trading on Monday, an overall down day for the market.
Here’s the full e-mail from Musk to Tesla employees.
From: Elon Musk
Date: September 20, 2020 [time: redacted]
Subj. All Hands On Deck!
We have a shot at a record quarter for vehicle deliveries, but will have to rally hard to achieve it. This is the most [sic] number of vehicles per day that we’ve ever had to deliver.
Please consider vehicle deliveries to be absolute top priority. It’s also extremely important that we keep factory output as high as possible over the remaining 10 days. This is vital for the California market.
Thanks for your most excellent efforts,